Allegiant Travel Company Optimizes Online Experience and Increases Revenue with Tealeaf
Tealeaf Increases Visibility into the Online Channel and Enhances Collaboration among Business Units to Help Allegiant Achieve Substantial ROI
San Francisco, CA, August 25, 2008 - Tealeaf®, the leader in online Customer Experience Management (CEM), today announced that Las Vegas-based Allegiant Travel Company (NASDAQ:ALGT), which connects travelers in small cities to world-class leisure destinations, is using Tealeaf's CX Customer Behavior Analysis tools to deliver insight into the online customer experience. Within the first thirty days, Allegiant Travel Company experienced revenue gains by increasing its visibility in the online channel, immediately making Tealeaf an integral part of the company's recipe for continued innovation and success.
Allegiant Travel Company has more than a million unique visitors every month at www.allegiantair.com. In order to improve look-to-book ratios and online sales, while also delivering top-notch service for their online customers, the company turned to Tealeaf to understand customers' purchasing behavior and determine ways to improve the customer experience.
"Through Tealeaf's comprehensive set of customer experience management solutions we are able to further promote a robust travel experience for our customers — our number one priority," said Christopher Stacey, director of consumer marketing, Allegiant Travel Company. "Tealeaf offers our company the means to fully analyze customer behavior and understand the online customer experience across our organization."
Allegiant Travel Company is also utilizing Tealeaf to support strategic partnerships. In addition to Allegiant Travel Company's customers and employees, Las Vegas-based hotel partners find utility in the Tealeaf solution. Using Tealeaf, hotel partners are able to work with Allegiant Travel to visualize the entire booking process, from the airline, to the hotel, to the deals and destinations customers are being drawn to, exposing customer behavior processes when most profitable.
"A company's ability to deliver a seamless online customer experience is crucial, and even just one problem with the online channel can impact thousands of customers," said Geoff Galat, vice president of marketing and product strategy, Tealeaf. "By implementing solutions from Tealeaf that offer true visibility into online customer experience, companies like Allegiant Travel can proactively optimize their sites to ensure success at every stage of their users' transactions, ultimately attaining better business results."
About Allegiant Travel Company
Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), is focused on linking travelers in small cities to world-class leisure destinations such as Las Vegas, Nev., Phoenix, Ariz., Fort Lauderdale, Fla., Orlando, Fla. and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services. Additional information on Allegiant Travel Company can be found at www.allegiantair.com.
About Tealeaf
Tealeaf provides online customer experience management solutions and is the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
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© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf Technology are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. The Tealeaf word and design mark, VIA, Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify and Tealeaf cxConnect are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
Tealeaf Technology: Shoshana Deutschkron
415.932.5009
shoshanad@tealeaf.com
Horn Group for Tealeaf: Nicole Pack
415.905.4035
npack@horngroup.com
