BGT Partners Joins viaTealeaf Partner Network, Helps Customers Maximize ROI
The partnership will allow BGT to offer strategic guidelines for actionable tactics using Tealeaf technology for analyzing user behavior
San Francisco, CA, May 27, 2008 - BGT Partners, an award winning interactive marketing agency, announced it has joined the viaTealeaf™ Partner Network. In addition, BGT debuted a full series of professional service offerings for the Tealeaf CX™ family of solutions. The partnership and service offerings are designed to help customers leverage the value of Tealeaf's Customer Experience Management (CEM) solutions by offering BGT's expertise in optimizing websites to ultimately enhance customer experience and improve business results.
The combination of BGT and Tealeaf's expertise helps ebusinesses better understand sophisticated questions about what their customers are doing in their online applications; which pages are most visited, why conversion rates may be going down; whether shopping carts are being abandoned in specific scenarios; and other complex questions about site usability. BGT's consultants analyze Tealeaf data and session playbacks in order to improve the overall site experience.
"BGT is a valued addition to the viaTealeaf Partner Network," said John Dawes, vice president of product management, Tealeaf. "Companies proactively focusing on their online customer experience to maximize business results are increasingly dedicating personnel to this task. Now those who want to extend their resources can turn to BGT and leverage their new service offerings."
BGT will help businesses maximize their Tealeaf investment through the following service offerings:
- Implementation and use of the CX family of solutions
- Driving thought leadership
- Optimizing analysis of actionable data
- Developing impactful strategic activities and initiatives
"The value of Tealeaf's solutions is that they harness visibility no one else can provide into the online customer experience to truly answer ebusiness questions," said David Clarke, Managing Partner at BGT Partners. "Combine this visibility and Tealeaf's in-depth online behavior analysis capabilities with our new service offerings, and you open up entirely new ROI possibilities for your online channel."
About BGT Partners
BGT Partners is an independent global interactive marketing agency that helps companies strengthen their brand and business relationships through digital marketing and technology solutions. We have created interactive marketing solutions for clients such as Florida Power and Light, 2008 Beijing Olympic Committee, Ryder, Avaya, Sony, the Walt Disney World Company, and FedEx. Founded in 1996, BGT is headquartered in Miami, with offices in Chicago, New York, Los Angeles and Paris. BGT has earned the reputation as one of the Global 2000's foremost professional services firms. For more information on BGT Partners please visit www.bgtpartners.com.
About Tealeaf
Tealeaf is the leading provider of online customer experience management solutions and the unchallenged leader in customer behavior analysis. Tealeaf's CEM solutions include both a customer behavior analysis suite and customer service optimization suite. For organizations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimization. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organization. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.
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Press Contacts:
Tealeaf Technology: Shoshana Deutschkron
415.932.5009
shoshanad@tealeaf.com
BGT Partners: Megan Kat
305.438.1800 x245
mkat@bgtpartners.com
